YouTube Transcription – SEO for Video
Google’s now automatically captioning videos on the popular YouTube video site. The primary purpose is to allow deaf people to enjoy the videos. But, a secondary impact is that the videos will become Search Engine (SEO) friendly. The service is in its infancy, but the video scripts will soon allow YouTube to have a stronger online content presence.
The transcript of the videos is huge for SEO. The targeted text on the page will help the video rank in the search engines for specific searches.
Some videos come pre-captioned for the web. But, most have audio only or if text is available, it is embedded in the video where search engines cannot “capture” the information.
For instance, in a video for a plumber, the page will now have words like “leaky pipe” or “Riverside Plumbing.” This will help Google know what the video is about which, in turn, helps it to get ranked.
As a result of these changes, it will become increasingly important to have videos placed on YouTube (and to a lesser extent, other video sites) which drive visitors to your website.
