Twitter and Google Caffeine
Social media usage is going to be a HUGE part of the updated Google Caffeine Search Engine that launches in January. Here’s some tips on how to make Twitter work for your business:
1.) Build an account and start to us Twitter Search to track comments about your business – listen before you Tweet).
2.) Add a picture because people want to see you.
3.) Point out things that are happening in your industry – not just to you.
4.) Have more than one twitter at your company. If someone quits, you don’t want to lose your visibility.
5.) When you talk about your own products and services, make it interesting.
6.) Share the human side of your company. Remember Twitter is about providing value for human connections.
7.) Remember that you don’t have to read every Tweet and you don’t have to answer every Tweet directed at you.
8.) Learn to use URL shortening tools like TinyURL to clean up your Tweets
9.) Twitter works great as an opinion poll
10.) Twitter can augment customer service.
