You may think you are “up to speed” if you have an effective web site. But, going into 2010 and beyond, that may not be enough.

You should start considering your mobile strategy. Mobile marketing is different from web strategy and needs a different approach.

If you are not ready to develop a full mobile presence, an alternative is to use mobile pay per click. This is available through geo-targeting on Google’s adwords.

Just so you know, the online ad spend for mobile is supposed to be $6.5 billion in 2010. Ad spend is a good indicator of overall viability of a medium.

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