The best way to get visitors to your web site is to rank well in Google, Yahoo, and the other search engines for the term that they are searching for.

Let’s put this in perspective of a local business.  You need targeted traffic.  It doesn’t matter if someone in Muncie, Indiana can find you if you are selling products or services in Riverside, CA.  Their visits won’t bring you any sales.

What you need is people here in southern California to find you.  To do that, you target specific keyword terms that people here search for.

For instance, if you own a flower shop in Riverside, CA, you want people in the immediate area to find you.  While it would be nice to be #1 for the word “flowers” but, in all reality, that wouldn’t get you a lot of local traffic.  And, it is well beyond your budget to compete for this term as there are more than 33 million pages on the web that Google turns up when you search for it.

BUT…

What if you wanted to compete for a term like “Riverside Florist”?  There are 1600 searches a month on this term, and only 15,500 competing pages.  At Inland Web Services, we could get you on the front page of Google for a keyword term like this.

The power of Search Engine Optimization lies in the ability to get on the first page of Google for the terms that your potential customers are most likely to search.

To do this, you need both on page and off page features.

I don’t want to get too technical here, but there are a number of factors that go into the rankings of your website.  In the HTML coding for your website, there are “Meta Tags” which need to be filled out correctly in order for the Search Engine software programs (called “spiders) to find your site in the first place.  Then, the text on the page must match the tags both in actual keyword use and in related terms.

But, it’s not enough to have the on page features done correctly.  The search engines want to see that other sites find you credible as well.  That’s why having an off-page linking strategy is so important.  You can do this through exchanging links with other sites, submitting to social bookmarking sites, writing articles and placing them on related sites, etc.

If all of this seems overwhelming, you should know that the experts at Stacy Fox Communications can help!  We offer low priced ongoing SEO services to get you to the top of the search engines – and keep you there.

Call us at 909-809-8566 for a free consultation.