Is your website on EVERYTHING? I’m not just talking about your letterhead or business cards, I want to know if you have your website plastered on your sign, on every flyer, on your car door?
Here’s a list of where your website should be listed:
- Letterhead
- Business Cards
- Fax Cover Sheet
- Invoices
- Physical newsletters
- Email signatures
- Voice mail message for main phone line
- Press releases
- T-shirts, buttons, posters etc. given out as “freebies” to the public
- Signs and banners displayed to the public including your main business sign
- Vehicle sign
- Yellow page advertisements
- Newspaper, radio, and television advertisements
- Sponsorship of charity events listings
- Employee uniforms
- Business merchandise
- Incorporate it into your logo
- Shopping bags
- Flyers
If you write an article for a publication, make sure you negotiate a listing of your website along with your name and business name.
Additionally, if a reporter interviews you for a news story, ask for a mention of your web address.
Make sure all of your staff, especially your receptionist, knows your website address and can point people to it appropriately. One way to do this is to make your internet address your screen saver.
When you are closed, put up a sign that says “open 24 hours at http://www…”
Look for unique promotional ways to advertise your website, particularly at holidays. For instance, sending out computer shaped cookies with your internet address in icing may drive traffic and be quite memorable.
When you go to a restaurant or hotel with a guest book, sign it – and leave your web address. The guest after you could be your next customer.
Make sure that you consciously incorporate your web address into all possible mediums.
If this advice makes sense, you probably understand the importance of having a web marketing plan. To help you get the most out of your web presence, let Stacy Fox Communications develop a strategy for SEO, PPC and offline marketing of your website. Give us a call at (909) 809-8566 today.
